Posted on September 26, 2018
Natura Naturals Inc. ("Natura") is pleased to announce that it has entered into a Memorandum of Understanding with Evergreen Pacific Insurance Corporation ("EPIC", or "Evergreen Pacific") pursuant to which Natura will become a merchant partner for BuyWell.com, which aims to be the preeminent Canadian marketplace for health and wellness products and services.
Natura will offer our extensive product line to the customers of the BuyWell.com platform once our sales licence has been approved by Health Canada. BuyWell.com, a subsidiary of EPIC, is launching its e-marketplace in September 2018, which will include more than 10,000 curated health and wellness products and services, to be marketed to the discerning alternative health consumer.
Ben Nikolaevsky, President and CEO of Natura, stated, "This is a great partnership for Natura. Our commitment to our medicinal patients is a key pillar in our company strategy. We are excited about partnering with EPIC in the medical cannabis business."
EPIC is the parent company of Markers Financial Inc. ("Markers"), which is the founding sponsor of The Alternative Health Association of Canada. Markers provides broad extended health care coverages, including the first guaranteed issue insurance coverage for medical cannabis prescriptions for individuals. Similar to the way in which dental insurance is administered in Canada, medical cannabis producers licensed by Health Canada will be paid directly by the insurer, such that patients will never be out of pocket for the cost of their prescriptions. Policies will be customized to each insured's actual requirements, with no caps, exclusions or restrictions based on pre-existing conditions. All medical cannabis producers licensed by Health Canada are eligible to participate in this program.
Robert Wilson, CEO of Evergreen Pacific, commented, "We are delighted that Natura will be a merchant partner with BuyWell.com. The BuyWell.com ecosystem ensures that individual consumers seeking affordable and accessible healthcare options can now do so across Canada. We are excited to have Natura on board."